UK-based women’s running apparel brand Bimble & Bolt has launched Find Your Fit – an initiative designed to help women find running kit that fits, regardless of height, shape or size.
Founded on the belief that no runner should have to settle for kit that is ‘close enough’, Find Your Fit brings together an expanded range of leg lengths, a new online sizing quiz, WhatsApp support, and clearer product guidance – all designed to remove guesswork when buying activewear online.
At the heart of the initiative is an expanded leg length range, including a new 6/8–length option, and the brand’s ‘8/8 Plus’ sizing, designed specifically for taller runners. Bimble & Bolt has also worked to simplify industry terminology around leg lengths – such as 7/8 versus 8/8 – making it easier for customers to understand what they are buying.
To support this, the brand has launched an interactive online fit quiz, taking customers through a short series of questions on height, size and preferred fit to deliver a personalised product recommendation. For those seeking an individualised service, Bimble & Bolt is also offering dedicated WhatsApp support, giving customers direct access to apparel fit advice.
Hannah Walker-Howard, Founder of Bimble & Bolt, said “So many women assume that if leggings or shorts don’t fit right, it must be their body that’s wrong, when really, it’s just the wrong length, size or cut for them. We hear it all the time – shorts riding up, leggings pooling at the ankle because they’re made for one height.
“Find Your Fit is about giving runners the tools, knowledge and confidence to find the best kit for them. And this is only the start – our mission is to transform the experience of female runners everywhere, and become the go-to place for the best advice and kit.”
The initiative reflects a broader shift for the company, which is gathering feedback and fit data from its community to refine its size and length ranges going forward.
Bimble & Bolt also offers free 60–day returns and exchanges as standard, aiming to give customers confidence to find their correct fit without added cost.
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