Amsterdam-based Funxtion has announced a new partnership with HYROX, the international fitness racing series, to provide gym operators with integrated training experiences.
The collaboration enables gym operators to deliver HYROX training content through in-club screens and member applications.
Funxtion, which identifies as a member journey specialist, provides connected fitness experiences for the gym floor and mobile use. The partnership integrates official HYROX workouts, foundational movements, and regularly updated training programmes into the Funxtion ecosystem.
Training content is displayed natively within the FXGYM platform on the gym floor. This allows trainers to manage HYROX sessions directly from digital screens within a facility. The FXMOBILE app further extends the experience by allowing members to access content outside of the club environment.
Within the FXGYM platform, clubs can access recognised HYROX training formats, including Power, Engine, Foundational, and Complete. These structured sessions are designed to be delivered by trainers on the gym floor, with guided workouts capable of running across one or multiple screens to support zone-based formats.
The training formats can be followed as published or adapted by trainers to suit specific space, equipment, or member requirements. Through FXMOBILE, members can follow individual programming on the go, which Funxtion points out creates an additional layer of engagement beyond the physical club.
Ernst de Neef, CEO at Funxtion, said “HYROX has established itself as a global leader in performance-driven fitness. This partnership reflects a shared ambition to raise the quality and consistency of how training is delivered in clubs worldwide, bringing a world-class training brand into the heart of the member journey.”
The integration is launching initially with Fitness First Germany, making it the first health club chain to roll out the solution across its sites.
Johannes Maßen, Managing Director at Fitness First Germany, said “As the first health club chain globally to launch this integration, we see clear value in bringing HYROX directly onto the gym floor. Working with Funxtion allows us to deliver a consistent, scalable and structured HYROX experience that supports our trainers and adds real value for our members.”
HYROX is built around a race format consisting of 8 x 1km runs and eight functional workout stations. It has established itself as a significant player in the fitness competition space and is currently working towards Olympic recognition.
Douglas Gremmen, Chief Growth Officer at HYROX, said “HYROX is built on the idea that HYROX training should be accessible anytime, anywhere, all year round. Whether athletes are training in a gym, with a coach, or through a digital app at home, our HYROX365 ecosystem meets athletes where they are.
“Our partnership with Funxtion brings HYROX training fully onto the digital gym floor, empowering clubs and trainers to deliver our formats in a more connected, scalable way while strengthening the sense of community at every touchpoint.”
Funxtion works with gym operators and fitness brands to digitise training and standardise quality across physical and digital touchpoints. Its platform provides video-led training experiences intended to support gyms’ operational efficiency and member engagement.
www.funxtion.com
www.hyrox.com
