Running Industry Alliance (RIA) has announced that haku, an international endurance management tech provider, will return as the title sponsor for the 2026 edition of The Running Conference. Now in its fifth year, The Running Conference presented by haku (TRC26) is the UK’s largest business-to-business gathering for the running industry.
The event is scheduled to take place from December 6–8, 2026, at Burleigh Court, Loughborough University. It serves as a hub for industry leaders from brands, retail, events, charities, and media to connect and share knowledge ahead of the new season.
haku provides an all-in-one platform for endurance events that handles registration, membership management, fundraising, e-commerce, and marketing. The company focuses on reducing administrative workloads for race directors and event organisers through a native CRM and integrated AI capabilities.
Becs Richardson, CEO of Running Industry Alliance (RIA), said “We’re thrilled to welcome haku back as our presenting partner. Their technology and expertise in event registration and management help us deliver a smooth, engaging experience for everyone attending. Most importantly, we really enjoy working with haku and ensuring, through their support, that we keep ticket prices accessible for RIA Members.”
Jackie Levi, Chief Strategy Officer of haku, said “We’re excited to continue our partnership with Running Industry Alliance and to support The Running Conference once again in 2026. The event plays an important role in bringing the industry together for meaningful conversations, shared learning, and new opportunities for growth.”
The Running Conference 2026 (TRC26) agenda includes keynote sessions, workshops, roundtables, and networking runs. TRC26 serves as the primary annual in-person event for RIA members, with registration for the 2026 conference expected to open at the end of April.
www.therunningconference.com
www.runningindustryalliance.com
www.hakusports.com
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