Industry organisation, Triathlon Industry Alliance (TIA) has announced that World of Triathlon LIVE, powered by TriDot, will support the Tri It Forward programme and its 2026 cohort.
The Tri It Forward initiative is designed to identify and develop communities, smaller charities and start‑ups across the multisport ecosystem through supported TIA membership.
Tri It Forward is a new initiative for TIA, building on the Run It Forward programme developed by, sister organisation, Running Industry Alliance (RIA). The expansion of this concept into the triathlon sector marks a step in the continued development of the partnership between TIA and RIA.
World of Triathlon LIVE is the only exhibition in the UK dedicated to multisport and is scheduled to take place at ExCeL London on March 28–29, 2026. The show aims to provide a platform for triathletes ranging from novices to professionals.
During the 2026 season, World of Triathlon LIVE will work with TIA and its Advisory Board to confirm and support the year’s cohort. The collaboration focuses on organisations that may benefit from industry connections and research to move the business of triathlon forward.
Stuart Walker, Founder of World of Triathlon LIVE, said “We’re delighted to sponsor Tri It Forward for 2026. This programme is a fantastic initiative for nurturing talent and future leaders from communities, smaller charities and start‑ups within triathlon. We’re excited to work alongside TIA to support this year’s cohort and together shine a light on the incredible people in these spaces who are helping drive the sport of triathlon forward and need that valuable support.”
Rebecca Richardson, CEO of Running Industry Alliance, said “We are delighted to be working closely with Stuart and fully support the incredible work he is doing in this space with World of Triathlon LIVE. Our missions and focus are closely aligned, which makes this partnership even more exciting. We look forward to bringing Tri It Forward to life together for the benefit of the triathlon industry and more importantly for those organisations that benefit from a helping hand as they grow, connect and develop.”
The first organisation to benefit from the programme was the non‑profit Women in Tri UK. Bianca Fernandez‑Clark, Chair of Women in Tri UK, said “As a small charity with limited resources, receiving membership to Triathlon Industry Alliance through the Tri It Forward programme has been incredibly valuable for Women in Tri UK.
“It has enabled us to attend The Triathlon Industry Conference, connect with organisations across the sector, and build partnerships that support our mission to make triathlon more inclusive for women. Access to industry research has also been extremely valuable in informing our advocacy work and helping shape programmes that respond directly to the barriers women face in the sport.”
TIA and World of Triathlon LIVE are currently inviting applications for the 2026 cohort, specifically targeting smaller organisations that require support for growth and development within the wider industry.
www.triathlonindustryalliance.com
www.worldoftriathlonlive.com
