Melbourne-based premium cycling apparel brand MAAP and Australian WorldTour cycling team GreenEDGE Cycling have revealed a limited-edition swap-out kit. The new apparel will be worn by Team Jayco-AlUla and Liv AlUla Jayco throughout the 2026 Tour de France and Tour de France Femmes avec Zwift.
The kit was debuted at MAAP’s Paris Fashion Week installation, HYPERFORMANCE, on Thursday, June 25, 2026, at 18:00 CEST. Following the unveiling, it will be available to purchase in limited quantities of just 150 pieces worldwide from June 30, 2026.
A release from MAAP noted that the kit is… ‘Created from a shared passion to disrupt the predictability of the world of professional cycling, the swap-out kit rejects the traditional excuses for a design reset. According to the company, there is no leader’s jersey clash to avoid and no UCI mandate, but rather a desire to launch something unexpected on cycling’s biggest stage.’
Misha Glisovic, Chief Creative Officer at MAAP, said “In professional cycling, you’ll often only see change when a rule enforces it. Our goal was to turn that on its head and bring a fresh energy to the peloton through a release that felt unexpected and exclusive. Something different, memorable, and something that wouldn’t be around forever.”
The kit served as the centrepiece of HYPERFORMANCE, MAAP’s Paris Fashion Week installation exploring the intersection of WorldTour performance, material innovation and contemporary design. The project aims to bring elite cycling technology into a cultural setting rarely occupied by professional sport.
The initiative reflects MAAP’s ongoing pursuit of progression through design and performance. By unveiling the kit within the context of Paris Fashion Week, MAAP sought to highlight the craftsmanship, innovation and technical development behind WorldTour apparel, positioning cycling alongside broader conversations in contemporary design and culture.
Visually, the new kit evolves the familiar MAAP x GreenEDGE ‘Aurora’ purple and signature flame motif, striking a contrast with the injection of electric green highlights. The commercial release continues the concept and will only be available in limited quantities, with just 150 units available across the globe. Once they are sold out, the design will retire permanently to the archives.
For GreenEDGE Cycling, entering its 15th season, the swap-out kit aims to signal a broader cultural evolution within the team. The group consists of both the men’s Team Jayco-AlUla and women’s Liv AlUla Jayco squads.
Brent Copeland, General Manager at Team Jayco-AlUla, said “As we hit our 15th season, we want to keep pushing the boundaries of what a professional cycling team looks like. Racing the Tour in this kit is about standing out and showing our ambition right from the first stage.”
MAAP was established in 2014 noting a goal… ‘to develop the art and progression of cycling through an approach based on style, innovation and performance. With a blend of patterns and technically advanced performance fabrications, MAAP’s products are designed for an international community of cyclists pushing their training, racing and adventuring.’
