Major European cycling event Mallorca 312 OK Mobility and sports nutrition brand 226ERS have strengthened their strategic partnership by renewing their sponsorship agreement for the next five years.
The new deal covers the 2026 to 2030 seasons, consolidating a collaboration that began in 2023. As a result of the extended agreement, 226ERS remains a key brand within the event’s ecosystem, which is held in Artà, Mallorca.
A key development in the partnership is the rebranding of the event’s intermediate route. Previously known as Mallorca 225, the course has evolved into Mallorca 226. The update adds 1km to the route to align the distance with the naming of the nutrition partner.
This year’s event will take place on Saturday, April 25, 2026, in Playa de Muro, Mallorca. It is expected to host 8,500 cyclists from 79 countries.
The event features three distinct distances to cater to different levels of preparation: 312km, 226km, and 167km. The organisers added that the revamp of Mallorca 226 reinforces the intermediate route as a strategic option for participants.
Over the next five seasons, 226ERS will provide products at aid stations and within rider goodie bags. Participants will receive a selection of items designed for hydration and performance, such as the Race Day Bar, Hydrajelly, High Energy Gel, and High Fructose Gel.
According to Xisco Lliteras, CEO of Mallorca 312 OK Mobility, “The renewal of our partnership with 226ERS through to 2030 consolidates a relationship built on trust and a shared vision of cycling.
“Since 2019, the Spanish brand 226ERS has experienced very significant growth in the preferences of Mallorca 312 OK Mobility participants, moving from sixth place to becoming the most preferred brand in 2025.
“This is not just about sponsorship, but about a collaboration that delivers real value to the rider. The creation of Mallorca 226 is a natural evolution of this relationship and a way to continue growing the event, always keeping the cyclist’s experience at the core.”
The event continues to focus on long–term partnerships to maintain its position as a key gran fondo event on the international cycle tourism calendar.
www.mallorca312.com
www.226ers.com
