Nutrition brand truefuels and online platform My Tri Ranking have announced a new partnership aimed at helping athletes better understand and fuel their training and race performances.
According to the two organisations… ‘the collaboration brings together science-driven nutrition with advanced performance data to provide triathletes with a clearer picture of their progress.’
truefuels is a nutrition brand co-founded by Alistair Brownlee and Goran Vasiljevic, producing athlete-tested gels and electrolytes formulated for high absorption and gastrointestinal comfort.
My Tri Ranking is a UK-based platform founded by age-group triathletes Will Senior and David Pearson. It provides a ranking system that allows athletes to benchmark their performances regardless of race distance or terrain.
The new partnership centres on several key benefits for the multisport community, including:
- Exclusive Educational Content: Live webinars for My Tri Ranking users hosted by two-time Olympic champion and truefuels Co-Founder Alistair Brownlee OBE.
- Performance Data Access: New product launches on the My Tri Ranking platform that offer athletes more comprehensive insights and performance data at no cost.
- Nutrition and Training Support: Free access to science-backed education on fuelling strategies, designed to help athletes make informed decisions during training and competition.
- Product Benefits: Discounts on truefuels products for athletes within the My Tri Ranking community.
Alistair Brownlee OBE, Co-Founder at truefuels, said: “Throughout my career, understanding my performance – not just racing hard – was critical to getting better. My Tri Ranking gives athletes a powerful way to benchmark themselves, while truefuels helps them fuel that work properly.
“This partnership is about giving athletes clearer signals, better tools, and the confidence to train and race smarter.”
Goran Vasiljevic, Co-Founder and CEO at truefuels, added “We started truefuels to simplify performance nutrition and support athletes with science, not noise. My Tri Ranking shares that same philosophy – clarity, transparency, and athlete-first thinking. Together, we can educate, empower, and genuinely help athletes be their best.”
My Tri Ranking aims to become a ‘common currency’ for multisport performance, using algorithms to compare race results across different events and conditions by simulating how a World Number 1 would have performed on the same course.
Will Senior, Founder of My Tri Ranking, said “Our chats with Alistair and Goran have shown we’re very aligned in our drive to help athletes be their best. We are particularly excited about all the big athlete benefits from this partnership, including the fact it helps to keep My Tri Ranking free.”
www.truefuels.com
www.mytriranking.com
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