Pinarello has opened a new flagship store in New York City, marking the first ‘Bottega di Pinarello’ to open outside of Europe.
Located at 114 Wooster Street in SoHo, the new space brings the total number of Bottega stores to four, joining existing locations in London, Zurich, and Villorba in Italy.
The New York hub offers Pinarello’s full range of products, including the DOGMA X and X Series models, alongside a bike fitting and sizing area, a workshop, and a consultation space for the brand’s MyWay custom paint and specification configurator.
In addition to bikes, the store features dedicated areas for Q36.5 cycling apparel and footwear, Amacx sports nutrition, and Partington carbon wheels. Historic items are also on display, including Filippo Ganna’s World Hour Record-setting Bolide F HR 3D.
The store launch was marked by an opening event attended by Pinarello’s President Fausto Pinarello alongside Netcompany-INEOS riders Magnus Sheffield and Andrew August, followed by a community ride hosted with Best Buddies International and Good Guys Racing.
Fausto Pinarello, President at Pinarello, said “We are very excited to launch our newest flagship store in New York. For us, a Bottega is more than just a store; it is a space where cyclists can truly immerse themselves in our bikes, products and services, and experience the artistry that goes into every frame.
“We want every visitor to feel special the moment they step through the door, and make it a regular point of call every time they visit this incredible, iconic city.”
