R.A.D Running has confirmed the launch of the R.A.D MALLOW, the third shoe in its performance footwear line-up. Designed as a cushioned and supportive daily training shoe, the trainer will launch at select retail partners on May 21, 2026, and internationally online on May 28, 2026.
The launch comes eight months after the brand entered the running category in October 2025 with its debut super trainer, the UFO. In April 2026, the company introduced its second model, the SYNTH versatile daily trainer. According to the company, the addition of the MALLOW completes its suite of shoes, providing a full range to support runners through various training needs.
R.A.D was originally founded in 2019 by Ben Massey, Founder and Chief Executive Officer, initially focusing on the CrossFit market before expanding into the broader training and running sectors. The brand is built by a team of industry veterans, including Head of Design and Innovation Tom Berend, who was previously Lead Innovator at the Nike Innovation Kitchen.
The technical development of the running line is managed by Blue Benadum, Head RED and Running Product Manager, alongside Footwear Designer Quin Fernandes. The team focuses on designing shoes tailored to the physical demands of running while incorporating the brand’s style and ethos.
The MALLOW features a SwellFoam midsole made from 40% bio-based ethylene-vinyl acetate (EVA) and olefin block copolymers (OBC), which is designed to deliver a cushioned ride on a stable platform. It is built with a 42mm heel stack and an 8mm drop to keep the ride smooth, paired with a dynamic toe rocker to increase efficiency and carry the runner forward.
The upper section is constructed from an engineered mesh to provide a breathable, adaptive fit, with additional stability provided by a heel clip and plush materials in the collar and tongue. The shoe weighs 302g based on a US men’s size 9.
To support the product launch, illustrator and animator Mark Ward has created ‘Mal’ – an animated, TV-inspired character designed to personify the cushioned and supportive ride of the shoe.
Blue Benadum, Head RED and Running Product Manager at R.A.D, said “When we were creating R.A.D Running, we wanted to give runners the individual tools they need for all types of running training – but in true R.A.D style. The MALLOW completes that vision by offering another option that fires seamlessly into a runner’s rotation. Whether it’s daily miles, faster sessions, or longer efforts, we wanted to create a selection of shoes that supports runners through every part of their journey while staying true to the energy and emotion that running brings.”
Ben Massey, Founder and Chief Executive Officer of R.A.D, said “Building R.A.D Running over the last few years has been an incredible process of innovation, design, and drive from our team. Our mission has been to connect with runners in real life, making shoes that enhance the running experience – taking runners to places they’ve always been, but differently, and now through all forms of training.”
The R.A.D MALLOW will retail at US$150 or £130. It will be available via select independent retail partners from May 21, 2026, before launching on the brand’s direct-to-consumer website at the end of the month.
