Fundraising platform givestar has announced a partnership with Motiv Sports UK, an organiser of mass participation events in the UK. The agreement makes givestar the Official Fundraising Platform across Motiv’s portfolio of flagship events from 2027 onwards.
Motiv Sports is responsible for managing several well-known events, collectively attracting over 80,000 participants across three cities. The multi-year partnership will cover five major events in the company’s portfolio. These include the Cancer Research Etape Caledonia, HOKA Hackney Half, Saucony London 10K, Saucony Shoreditch Half, and the Oxford Half.
The collaboration will leverage givestar’s fundraising technology. Registered as a certified B Corp, givestar has processed over £45 million to date and supports a 500,000-strong giving community that grows by roughly 10,000 new sign-ups every week.
According to the company, its platform focuses heavily on a mobile-first experience, with 70% of its users currently under 35 years of age. Givestar claims that athletic events switching to its platform raise 30% more for their chosen charities.
The technology platform offers specific digital features such as Tap to Donate, which allows fundraisers to accept contactless card payments directly on a smartphone. The company reports that this feature increases giving by 50% compared to traditional online donation pages. The platform also utilises WhatsApp-based mobile stewardship to assist fundraisers with their charity campaigns.
Ian Allerton, Managing Director at Motiv Sports, said “Motiv is all about supporting and empowering people to exceed their goals – and that spirit extends to the causes our participants support. givestar’s technology is genuinely disruptive; the results it delivers for charities are remarkable. This partnership felt like a natural fit from day one.”
Tom Montague, Co-Founder of givestar, said “70% of givestar’s community is under 35 – a generation that gives differently, moves differently, and expects technology to keep up with them. Motiv’s events attract exactly that same demographic: young, active people – motivated to make a difference. This is the most natural partnership we could have imagined, and together we’re going to show what fundraising looks like when it’s built for the next generation.”
Motiv Sports joins a growing roster of event operators utilizing the giving platform. Givestar already works as the fundraising technology partner for several other endurance and mass participation event brands, such as Tough Mudder, Spartan, RunThrough, Active Leisure Events, Ultra Events, Ultra X, and Charity Challenge.
Charities interested in getting involved with Motiv events or utilizing the integrated technology are advised to contact givestar directly.
