ROUVY, the indoor cycling platform that enables users to ride real-world routes virtually, has confirmed two-year partnership extensions with WorldTour teams Visma | Lease-a-Bike and Lidl-Trek.
The agreement will see collaborations continue with both pro teams through the 2026 and 2027 seasons.
The partnerships are designed to bridge the gap between professional cycling and amateur riders. Since the initial launches – starting with Lidl-Trek in 2024 and Visma | Lease-a-Bike in 2025 – the platform has integrated professional training, workouts, and community events into its ecosystem.
ROUVY users have participated in virtual group rides alongside professional athletes such as Wout van Aert, Victor Campenaerts, Toms Skujiņš, and Anna Henderson. According to the company, these events have regularly attracted thousands of registered cyclists from around the world.
Petr Samek, CEO at ROUVY, said “Our collaboration with both Lidl-Trek and Visma | Lease-a-Bike has proved to be hugely valuable to our community across multiple touchpoints, including group rides, workouts and pro rider inspiration – aligning with our mission of bringing pro cycling closer to our users. So, to extend these partnerships is an exciting step for both ROUVY and all of our community.”
In addition to community engagement, the teams utilise the ROUVY platform for technical race preparation. The ‘ROUVY Route Creator’ allows teams to record and upload specific routes for virtual reconnaissance, providing insights into key climbs and race courses before actual competition.
Mathieu Heijboer, Head of Performance at Visma | Lease-a-Bike, said “ROUVY has proven to be a very useful addition to our training toolbox. It allows us to prepare in a highly specific and efficient way, especially when it comes to simulating race routes and key climbs.”
Josu Larrazabal, Head of Performance at Lidl-Trek, added “The additional ability to provide engaging experiences for our fans and community around the team makes it a valuable partner for the team and one we’re pleased to extend our working relationship with.”
The current northern hemisphere winter season features the ROUVY Training Camp, which includes workouts inspired by professional riders. This programme runs until the end of February 2026 and includes the addition of four new virtual routes in the Girona and Costa Brava region, a popular real-world training destination for professional teams.
