Spartan and Tough Mudder, the international obstacle course racing (OCR) event brands, have announced a new three-year partnership with Snap Fitness. The agreement sees the fitness franchise join as the Official Gym Partner for the UK from the start of the 2026 season through to the end of the 2028 season.
As part of the deal, Snap Fitness will activate across all UK Spartan and Tough Mudder events, which are organised by Spartan Race. The partnership aims to bring a high-energy presence to events nationwide, focusing on community, exercise accessibility, and performance.
Snap Fitness, which operates more than 110 gyms across the UK and Ireland and has an international network spanning nearly 20 countries, will engage with participants on-site. The collaboration is intended to inspire both new and returning racers to train and compete, connecting those training in gyms with those testing themselves on the course.
The partnership is described as being built on shared values of resilience and inclusivity. According to the event organising teams, the goal is to create a seamless journey for participants from the gym floor to the finish line, whether they are first-time racers or seasoned competitors.
Kevin Yates, CEO of Snap Fitness parent company Lift Brands EMEA, said “We’re delighted to partner with Tough Mudder and Spartan. Both events celebrate the same connection and energy we see every day in our clubs. We can’t wait for our gym teams and members to get involved in 2026 and beyond.
“What makes it so powerful is that anyone can get involved, whatever their fitness level – it’s a natural fit for us. At Snap Fitness, we’re all about how exercise makes you feel: the achievement, energy and confidence it builds. Tough Mudder and Spartan bring that to life the moment you start preparing through to crossing the finish line.”
Mark Read, Commercial Director at Spartan & Tough Mudder Europe, said “We’re proud to welcome Snap Fitness as our Official Gym Partner across the UK. This partnership brings together two communities built on consistency, resilience and shared purpose. It’s about creating a clear pathway from training to the start line, and ultimately to that finish line moment that defines both our brands.”
Spartan and Tough Mudder will use the partnership to expand their reach and inspire participation across their UK event portfolio. More information on event schedules and training will be available this month via the brands’ official digital channels.
www.spartan.com
www.toughmudder.co.uk
www.snapfitness.com
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