Clean Bottle, the company that ‘revolutionized the water bottle with a screw-off bottom for easy cleaning and introduced the iconic Square bottle’, is supporting the 2015 Amgen Tour of California as the official water bottle partner.
The Amgen Tour of California, to be held from 10-17 May 2015, is an internationally renowned cycling event traversing almost 700 miles through 13 cities across the state of California. Attracting some of the world’s top professional cycling teams, this race is ‘America’s largest and most prestigious professional cycling race’.
As a company founded inside the world of cycling, this event is seen to provide an ideal opportunity for Clean Bottle to connect with a competitive and performance oriented audience in need of innovative hydration solutions.
“As cyclists and fans of the Tour of California ourselves, we are honoured to be supporting this race with custom Clean Bottles for this event,” said Lee Peters, Director of Sales and Marketing for Clean Bottle. “We continually take pride in customizing our bottles for key events and look forward to taking part in the most prestigious cycling race in the US.”
To celebrate the 10th anniversary of the Amgen Tour of California, Clean Bottle will be providing a line of limited release, custom Clean Bottle bottles created for the event.
Clean Bottle’s product line of sport bottles was born when the founders, elite level cyclists, got tired of trying to clean out the gunk from the bottom of their water bottles. After unsuccessful attempts to maintain a clean bottle, the idea for Clean Bottle was born – a water bottle with removable ends for easy cleaning.
In 2010, the founders launched Clean Bottle by donning a giant-sized ‘Bottle Boy’ costume to chase riders during the Tour de France, competing for TV air time and fan attention. The unique stunt sold them over US$70,000 worth of water bottles to successfully launch their product amongst cyclists.
The company has since grown its product line to include three variations of the sport bottles, as well as the iconic Square, which landed on the cover of WIRED Magazine and was awarded the Red Dot Award for product design.
