UnitedHealthcare is teaming up with IRONKIDS for its fifth year of sponsorship with the UnitedHealthcare IRONKIDS Madison Fun Run, aimed at inspiring and motivating young people to lead active and healthy lifestyles.
The 0.6 and 1.2 mile fun run will take place Saturday 10 September, at 09:00 CT, looping around the Wisconsin State Capitol Square, where IRONMAN Wisconsin triathletes will run the next day. On-site registration begins at 07:00, and each athlete will receive a race bib, t-shirt, goodie bag and finisher medal. The cost for registration is US$15 for children ages 3 to 15. Registration details are available at www.IRONKIDS.com
UnitedHealthcare is providing 50 complimentary admissions to Boys & Girls Club of Dane County to encourage participation, and mascot Dr Health E Hound will make a special appearance at the starting line to officially kick off the fun run.
“Healthy kids have the best chance at becoming healthy adults,” said Dustin Hinton, CEO, UnitedHealthcare of Wisconsin. “We continue partnering with IRONMAN to provide an opportunity for families to begin their day being active, and to help children in our community live healthier lives.”
This is the fifth year UnitedHealthcare is supporting IRONKIDS in the United States as part of the company’s commitment to help stem the rising tide of childhood obesity through healthy lifestyles. UnitedHealthcare is sponsoring seven one-mile fun runs in 2016.
“The UnitedHealthcare IRONKIDS Wisconsin Fun Run is a great way to introduce young athletes to the benefits of living an active lifestyle. This event allows the children to feel the trill of competition in a safe, fun, family-friendly environment,” said Carola Ross, Chief Sales Officer for IRONMAN.
IRONKIDS is owned by Ironman brand owner World Triathlon Corp (WTC). After being acquired from the Sara Lee Corporation, which owned the event series since 1985, IRONKIDS relaunched in 2009 with nine events in the IRONKIDS National Triathlon Series. Since the inaugural year, IRONKIDS has seen more than 60,000 participants and has grown to over 40 events worldwide including races in Africa, Asia, Australia, Europe and North America.
The brand represents a ‘multi-dimensional approach to creating positive experiences for athletes, families and communities as well as embodies achievement and determination while fostering self-esteem.’ The IRONKIDS mission is to inspire and motivate through the sport to live an active, positive and healthy lifestyle.
