The National Running Show has launched its first ever Events Village in partnership with RaceNation, at its Running Show South at Farnborough International, scheduled for July 17-18, 2021.
‘The new feature at the consumer run show in Southern England, will enable event organisers to speak directly with over 15,000 runners looking to sign up to new challenges completely free of charge.’
At no cost or without the need to be registered with the RaceNation platform, all UK races and events can register to be listed within the Events Village for the two days at the show. The listed events will be highlighted on a giant map of the UK within the zone and accessed via a QR code. The RaceNation team will then promote the race and encourage bookings on the day.
For events wanting to attend, organisers can also sign up to one of ten exclusive ‘pods’ within the Events Village. This provides an opportunity to showcase an event portfolio and have one to one conversations with orunners looking to plan their 2021 and 2022 race calendars.
The pods are available on a first come first served basis and at a subsidised cost courtesy of RaceNation. All Event Village exhibitors who book a pod will receive marketing support from the National Running Show team and RaceNation, as well as being featured in the show guide.
RaceNation is a leading sports technology company that provides white labelled event registration and fully integrated fundraising, with an exclusive event day app and club membership capabilities, all on one online platform.
Nathalie Davies, Event Director at National Running Show, said “Enabling brands in the running market to speak directly to runners is one of our key aims when delivering The National Running Show.
“Being able to help runners get prepared for the running season with the expert guidance from professionals in the market is one of the key motivations of visitors attending the show. The Event Village will make it even easier for runners to plan for their season ahead.”
Will Golder, Director of RaceNation said of “With coronavirus having devastating impacts on the event industry, we immediately started to think of ways we could support our sector, and committed to accelerating its redevelopment.
“When we were approached to help solve the need for entrants to be able to sign up to more events, or even find events across the UK that they might not know about, we knew we could help. By hosting thousands of UK events for free at our Event Village we hope to help power the return of this incredible industry by making visitor bookings fast, easy and exciting.”
www.nationalrunningshow.com
www.race-nation.com
