Indoor fitness racing series HYROX has launched HYROX365, which is billed as… ‘a comprehensive new ecosystem, evolving its capacity to provide training, education and equipment for gym owners, coaches and service providers.’
Unveiled on April 12th at the world’s largest health and fitness expo, FIBO, this enhanced offering from HYROX is in collaboration with partners FIIT and CENTR. The aim is to cement HYROX’s position as a full-service health and fitness offering – supporting athletes, coaches and gym owners and uniting the global HYROX community.
HYROX points to demand for its signature races since its launch in 2018, with 200,000 HYROX athletes participating in 2024 and over 2,500 existing HYROX-affiliated gyms globally.
The company added that… ‘Ensuing demand from a wide range of facilities, from multinational gym chains to owner operator venues that seek to provide HYROX group training, has driven the creation of HYROX365 to provide an all-in-one training solution, allowing HYROX coaches to deliver group training sessions any time in any gym, anywhere in the world.’
HYROX365 is the training and education ecosystem of HYROX, catering to the existing 2,500 HYROX affiliates and designed to provide a solution for all fitness providers. HYROX is focusing on one training methodology alongside a host of distinct services and solutions being launched in the coming weeks and months.
Christian Toetzke, HYROX Founder, said “The HYROX world series of fitness experience is world class; we know that our athletes love our events and that we have created the ultimate competitive event for the world’s training communities.
“We saw an incredible demand to provide a consistent standard of healthy performance training for our users; and now through HYROX365 we are going to deliver a world class product for users and facility owners across the globe, working with outstanding partners like CENTR and FIIT we aim to deliver the number one solution for fitness operators, coaches and PTs in the health and fitness industry.”
HYROX Training Clubs
HYROX Training Clubs are a backbone of the HYROX community. Accredited HYROX clubs are affiliated training facilities that can advertise and market their services using the HYROX brand name and feature on the HYROX Training Club finder on HYROX.com.
Going forwards, all global 2,500 HYROX affiliates will become official HYROX Training Clubs and receive access to a new digital platform through the HYROX Performance Hub, powered by FiiT. This will allow any gym provider to offer group training with a suite of education tools and content formats to aid coaches.
Developed by David Magida, HYROX Head of Affiliate Programming, all training clubs receive access to HYROX365 Group Training – a complete functional athletic workout program implementing endurance, strength endurance, power, aerobic capacity on a daily basis..
HYROX365 Performance Hub
The HYROX365 Performance Hub, powered and built by FIIT, is announced as the platform’s first white-label partner. This is a new customisable service solution from FIIT enabling brands worldwide to leverage its technology to deliver fitness content.
Purpose built for gyms of all sizes, the HYROX365 Performance Hub provides gym owners with tools to streamline programming. Gyms will get exclusive access to bespoke daily HYROX workouts, class tutorials, movement standard and education videos, and marketing resources, all within one singular platform.
Ian McCaig, FIIT Co-Founder, said “We’re hugely excited to be bringing our white-label platform service to market, debuting the HYROX365 Performance Hub, with HYROX as our first official partner leveraging the FIIT Platform as a service.
“Building on our existing partnership which saw us launch tailored HYROX Training Plans for competitors, this expansion equips HYROX with the capabilities to now empower gym operators globally to deliver HYROX Group Training to support in getting thousands of HYROX athletes race ready.
“Through this partnership, we’re able to accelerate the pace at which HYROX continues to innovate the fitness racing event industry. It allows them to harness six years of tech advancement, product and studio innovation, to enable gyms globally to deliver expert HYROX training, all powered by FIIT, at scale.”
HYROX Performance CENTR
Providing a bespoke solution for dedicated HYROX facilities through a standalone solution, the HYROX Performance CENTR aims to showcase a best-in-class facility for HYROX athletes – utilizing official HYROX CENTR competition equipment and Concept 2 equipment to replicate the equipment used on race day.
HYOX adds that its Performance CENTR… ‘Is the gold standard training solution within the HYROX world and includes area exclusivity for operators and access to innovative new equipment developed with CENTR to access new performance for HYROX athletes.’
HYROX Academy
The HYROX Academy program enables service providers, coaches, PTs and facility owners to complete four levels of qualification in HYROX training. The HYROX Academy covers all aspects of athlete and performance development, periodisation, biomechanics, nutrition, business strategy and race development. In 2024, HYROX will introduce its HYROX Foundation Course (‘Get Race Ready’) and Level 1 Education Course.
CENTR equipment partnership
CENTR, founded by Chris Hemsworth, is a health and wellness coaching ecosystem featuring a digital app and fitness equipment. CENTR is the official equipment provider of HYROX. Designed exclusively for HYROX with durability, aerodynamics, and performance in mind, the CENTR x HYROX line-up consists of seven key products – from a sleek Power Sled and interlocking Bumper Plates to a Power Rope, Wall Balls, Rig Target, and an innovative 8-sided Octo Kettlebell.
CENTR’s new competition equipment is available for all HYROX Training Clubs and for direct purchase by athletes.
“As the official equipment provider of HYROX, CENTR is thrilled to play an integral role in the launch of HYROX365, empowering athletes worldwide to elevate their training with our all-new competition equipment that was designed exclusively for HYROX,” said Andrew Sugerman, CEO of CENTR.
“Since introducing CENTR’s competition equipment, the response has been phenomenal. We look forward to seeing this momentum continue with HYROX Training Clubs and athletes around the world as they prepare for race day.”
