As a title sponsor of the rebranded CANYON//SRAM Zondacrypto team, Canyon has revealed the team’s new kit ahead of the 2025 season getting under way.
In late 2024 it was confirmed that women’s elite cycling teams CANYON//SRAM Racing and CANYON//SRAM Generation will become CANYON//SRAM Zondacrypto from 2025 in a three-year co-title partnership deal.
In the coming 2025 season, fans can expect to see riders including 2024 Tour de France Femmes winner Kasia Niewiadoma (PL), Women’s Individual TT U23 World Champion Antonia Niedermaier (DE) and new signings Cecilie Uttrup Ludwig (DK), Rosa Klöser (DE), Wilma Aintila (FI) and Chiara Consonni (IT) decked out in the new design.
The CANYON//SRAM Zondacrypto Generation team of talented up-and-coming riders will be kitted out in the same apparel. The performance cycling apparel will also go on general sale on canyon.com on January 30, 2025.
As one of the Central and Eastern Europe region’s largest regulated cryptocurrency exchange marketplaces, Zondacrypto was established in Poland and has been active since 2014.
Initially launched as a platform for Bitcoin, zondacrypto has since expanded to support the trading of numerous cryptocurrencies. The platform has licenses to operate in Italy, Switzerland, Cyprus, Lithuania, Slovakia, Estonia, and Canada and serves a community of over 1.3 million active users.
Ronny Lauke, Team Manager at the newly rebranded CANYON//SRAM Zondacrypto, said “We’re excited to welcome Zondacrypto as one of our main partners starting in 2025.
“As we evolve as a team, it’s essential to align with partners that share our drive for innovation and ambition. The dynamic approach to digital finance that Zondacrypto has, coupled with its vision for the future, makes it the perfect partner to help us push boundaries both on and off the bike.
“Together as CANYON//SRAM zondacrypto, we look forward to forging new paths and continuing to elevate women’s cycling globally.”
Przemysław Kral, CEO of Zondacrypto, said “As a brand, we are very committed to supporting female sports. We are already partners of Magdalena Fręch and Giro d’Italia Women. And now it’s time to start racing together and achieve many more successes.”
www.wmncycling.com
www.canyon.com
