UK-based race organiser ATW Events has announced a new partnership with Skechers, naming the brand as its Official Footwear Partner for the 2025 season.
As one of the UK’s largest multisport event organisers, ATW Events delivers races across England ranging from 5Ks, to marathons and triathlons.
The agreement will see Skechers activate at selected ATW Events across the UK, offering athletes an opportunity to trial Skechers Performance running shoes. The new Skechers AERO series is set to launch in the UK on May 22, 2025, and will be featured prominently across the partnership.
The AERO series includes shoes for both race day and training, built around Skechers’ ‘Comfort That Performs’ approach.
James Shipley, Managing Director of ATW Events, said “At ATW Events, we are passionate about delivering exceptional event experiences, and partnering with Skechers – a brand known for its innovation in performance footwear – is a perfect fit.
“We believe this partnership will elevate our events and provide runners with even more support on their journey to achieving their goals.”
Skechers UK & Ireland Managing Director Richard Parker added “Skechers is dedicated to helping athletes of all levels perform at their best, and this partnership with ATW Events allows us to connect directly with the running community.
“The timing is perfect as we introduce the running community to our new Skechers AERO collection.”
www.atwevents.co.uk
www.skechers.com
