Mindbody, the experience technology platform for the fitness, wellness, and beauty industries, has announced a commercial partnership with Attentive, an AI marketing platform for 1:1 personalisation.
The partnership will offer Mindbody customers access to Attentive’s SMS and email marketing tools directly within the Mindbody platform. This integration is designed to help businesses turn client activity into personalised outreach that drives engagement and recurring revenue.
Mindbody provides an experience technology platform for the fitness, wellness, and beauty industries, working with a range of businesses – from local studios to international franchises. Attentive is an AI marketing platform for 1:1 personalisation, that is used by a number of international brands.
For Mindbody Ultimate and Ultimate+ subscribers, the integration is included at no additional cost. It combines Attentive’s marketing capabilities with Mindbody’s industry-specific data.
Fritz Lanman, Chief Executive Officer of Playlist, Mindbody’s parent brand, noted that customers reported SMS and email as the two most effective channels for member engagement, but many lack the time and resources to use them consistently.
Lanman said “We evaluated multiple partners, and Attentive’s platform stood out for its strength in enabling every business – large or small – to connect with clients and drive measurable growth in minutes.
“By embedding Attentive’s technology directly into the Mindbody platform, we’re giving operators of all sizes access to the same intelligent marketing infrastructure used by the world’s most innovative brands.”
Early adopters have reportedly seen immediate results. The Tox, a multi-location wellness brand, achieved a 60% lift in first-time visits. Small businesses in the beta phase reported thousands in new monthly revenue and an average opt-in conversion rate of 46% in October 2025.
Amit Jhawar, Chief Executive Officer of Attentive, said “By integrating Attentive’s omnichannel platform with Mindbody, operators can now turn every interaction into a timely, personalized message across SMS and email.
“Together we are giving Mindbody customers a marketing platform that is simple to use and proven to reach clients, deepen relationships, and keep them coming back.”
With the integration, operators can automate personalised outreach based on client behaviours, such as visits or lapsed activity. They can also manage all multi-channel marketing from a single dashboard and leverage Mindbody insights, such as the ‘Clients at Risk’ feature, for smarter marketing.
