Adidas Sport Eyewear, the sports-specialist eyewear division of the international sportswear brand, has launched its 2026 international advertising campaign titled ‘Power Your Vision’.
Building on a performance-oriented approach established during the 2025 season promo for the brand’s range, the new campaign targets athletes looking for increased intensity, control, and freedom of movement.
According to the company, the campaign focuses on the concept of eliminating visual distractions. Adidas Sport Eyewear aims to provide lens solutions that offer clarity and reliability, allowing for movement in dynamic lighting conditions and fast-paced environments such as those found in endurance sport.
The campaign features several new frames within its ‘hero-family’ collection. The KENTRO (SP0123) is a technical solution intended to enhance daily workouts. Engineered for accessible performance, the full-rim style is designed for running, offering wide lateral vision and photochromic lenses that adapt to changing light.
The KAPHIROS (SP0122) features an ultra-light rimless design paired with a toric lens. This model includes an adjustable fit designed to reduce distractions during high-intensity activities.
For the cycling market, the ALKATOR (SP0124) sunglasses offer a wide, aerodynamic shape. This model is intended to optimise peripheral vision and stability while remaining compatible with clip-in inserts for athletes requiring vision correction.
Optical frames also feature in the 2026 collection, with the SP5117 and SP5126-D styles bringing a sport-oriented approach to daily eyewear. These models focus on comfort and versatility for use outside of direct competition or training.
The company notes that its latest campaign is designed to shape a mindset focused on seeing clearly and maintaining movement regardless of external conditions. The 2026 range is engineered to perform across various intensities in different sporting situations.
