Organised by British Cycling Ventures, the Lloyds Tour of Britain Men has welcomed premium nutrition brand EXALT as an Official Supplier.
Known for its fresh juices, smoothies, and shots, EXALT notes that it works with 40% of Premier League football clubs and NFL teams. The partnership marks the brand’s first major move into cycling.
As an official supplier, EXALT will have a presence across all stages of the Lloyds Tour of Britain Men, which runs from September 2-6, 2026. Spectators will have access to product giveaways in Tour Villages at every stage, and the brand has designed a bespoke bottle specifically for the race.
Darren Henry, Managing Director of British Cycling Ventures said “We are really pleased to welcome EXALT to the Lloyds Tour of Britain Men. They have a fantastic track record working across elite sport, but what really resonates with us is their ambition to make good nutrition accessible to everyone. The Tour gives us a unique opportunity to take that message directly into communities across the UK, and we are looking forward to bringing the partnership to life across all five stages.”
Ian Arnold, Head of Pro Sport and Partnerships at EXALT said “We’re delighted to be an Official Supplier to the Lloyds Tour of Britain Men, and proud to support Britain’s biggest professional cycle race. Everything we make starts as a wholefood, cold-pressed to keep the nutrients intact, because that’s the only way we’d trust to fuel our own bodies, let alone anyone else’s.
“It matters just as much for the person watching from the roadside as it does for the rider they’re cheering on. That’s who we make our products for, and cycling felt like the natural next step for us. We can’t wait to be out on the road with fans from Lincoln right through to the finale in Earlston.”
The Lloyds Tour of Britain Men begins on September 2, 2026, with two stages in Lincolnshire, starting in Lincoln before a route from Boston to Skegness. Two stages in Yorkshire follow, with stage three starting in Hull and ending in Beverley, and stage four taking in the Yorkshire Dales from Helmsley to Leyburn.
The race concludes in the Scottish Borders on September 6, 2026, with Earlston hosting a stage for the first time.
www.britishcycling.org.uk
www.exalt.co.uk
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