Canyon Bicycles and Zwift have joined forces to host two weeks of cycling fan events in Montréal, Canada, coinciding with the Grand Prix Cycliste de Montréal and the 2026 UCI Road World Championships.
The activation runs until September 27, 2026, centred around two downtown locations: daytime space L’Arrivée and evening hub Siboire Saint-Laurent.
Located approximately 500 metres from the World Championships course (at 4646 Ave du Parc), L’Arrivée gives visitors the opportunity to test the Zwift Ride smart bike alongside a display of high-profile Canyon models. Display bikes include Mathieu van der Poel’s Aeroad CFR and Kasia Niewiadoma-Phinney’s Aeroad CFR from this year’s Grand Tours, the Speedmax CFR triathlon bike, an unreleased prototype of the Speedmax CFR TT bike, an unreleased Grail gravel bike, and the Predict concept bike.
Demo rides are available for select Canyon models, alongside near-daily ride-outs organised with Wahoo and Maurten. Registration for ride-outs is managed via Grouprides.cc.
L’Arrivée also features live race broadcasts, Ursae Café coffee in collaboration with La Marzocco, and additional displays from partner brands.
The space is open daily from 10:00 to 17:00 until September 27, 2026, excluding September 14–15.
Evening programming takes place at Siboire Saint-Laurent microbrewery, located at 5101 Boulevard Saint-Laurent. Events include Zwift virtual racing, a Shimano launch party, talks, and a cycling-themed pub quiz. The schedule also features a joint activation between women’s cycling initiatives We Femmes and Watch the Femmes.
Beyond the Montréal events, the collaboration between the two companies encompasses the CANYON//SRAM Racing team, the CANYON//SRAM Zwift Academy talent identification program, and a planned junior development team initiative set to launch in 2027.
