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Sponsorship news across the multisport industry

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IRONMAN 40 years - swim start - photo IRONMAN

Amazon opens online nutrition store as title sponsor of 2018 IRONMAN World Championship

September 11, 2018

Wattie Ink is now Spaero Triathlon

Ross Edgley in mind-boggling 510km non-stop swim

Multi-discipline sponsored athlete roster for Red Bull in 2021

ARCTIC+ named as official water of IRONMAN in Poland

June 5, 2023

Jaguar Land Rover is official vehicle sponsor of Sonoma Wine Country...

July 19, 2019

INCUS Performance signs David McNamee as brand ambassador and advisor

September 3, 2020

Cervélo signed as official bike partner for Brighton and Hove Triathlon

February 26, 2020

Colnago is official bike of the Giro d’Italia

March 23, 2023

COROS partners with Barkley Marathons winner John Kelly

October 20, 2020

Pro triathlete Bree Wee

Pro triathlete Bree Wee and elite runner Alexi Pappas join EnduroPacks...

January 5, 2015

Yorkshire Tea gets behind 2019 UCI Road World Championships Volunteer Programme

February 25, 2019

IRONMAN 70.3 Ohio countryside - photo credit IRONMAN-WTC

OhioHealth is presenting sponsor for inaugural IRONMAN 70.3 Ohio

February 2, 2016

Vitus rides with Sian Rainsley and Tom Bishop

June 9, 2022

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Featured

‘Future of World Triathlon’ report aims to unlock global reach of...

July 15, 2025

New IRONMAN World Championship performance-based age group qualification system from 2026

July 3, 2025

David vs Goliath: how brands punch above their weight on social...

May 13, 2025

Social media insights for the endurance sport industry: new data offering...

April 3, 2025

Triathlon participation in the USA, by the numbers

February 14, 2025

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