ROKA Sports has announced a multi-year partnership with six-time Hawaii Ironman World Champion, coach, award-winning author, motivational speaker and ESPN’s ‘Greatest Endurance Athlete of All-Time’ Mark Allen and Mark Allen Coaching.
Mark Allen said, “I’m excited to announce our new Mark Allen Coaching partnership with ROKA. ROKA’s advanced technology, innovation in materials and design, and proven product performance align perfectly with my objectives to ensure Mark Allen Coaching athletes are ‘Always A Step Ahead’.”
ROKA’s Vice President of Sales and Marketing Ryan Dolan added, “Mark Allen is truly a pioneer and a legend in the sport of triathlon. He was the first person to win an Olympic distance world championship in 1989 and inspired me to do my first triathlon. He continues to inspire and motivate others today, and we are honoured to have Mark as part of the ROKA team. We look forward to collaborating with him and learning from his unparalleled knowledge and experience in endurance sports.”
Mark Allen is a six-time Hawaii Ironman World Champion. He was named ‘The World’s Fittest Man’ by Outside magazine; voted ‘The Greatest Endurance Athlete Of All Time’ by ESPN, and selected as ‘The Greatest Triathlete Of All Time’ by Triathlete magazine.
He is a motivational speaker, coach, endurance sports product consultant, and award-winning author. Fit Soul, Fit Body: 9 Keys to a Healthier, Happier You, co-authored with Brant Secunda, received the prestigious Nautilus Book Award in the category of Health, Healing and Energetic Medicine in 2010.
Mark Allen joins ROKA’s growing team of coaches and champions including current and 4x ITU World Champion & 2012 Olympic Silver Medallist Javier Gómez, ITU World Champion Gwen Jorgensen, 2x Ironman World Champion Chris McCormack, Siri Lindley and Team Sirius, Mat Steinmetz and 51 Speed Shop, 2x ITU World Champion and Olympic Bronze Medallist Emma Moffatt, 2x Ironman 70.3 World Champion Melissa Hauschildt, 70.3 World Champion & 3x XTERRA World Champion Julie Dibens, 2013 Kona Runner-up & Challenge Roth winner Rachel Joyce and others.
ROKA is a performance multisport brand that was founded in 2011 by two former All-American swimmers from Stanford University, who, after being frustrated by the wetsuit offerings on the market, set out to make ‘the fastest wetsuit on the planet’. After two years of product development, the ROKA team launched their patent-pending Maverick wetsuit, Viper swimskin and SIM short training line in March 2013.
In its first season, ROKA saw widespread acceptance by elite and developing swimmers alike, and ROKA pro athletes finished first out of the water at the Ironman World Championship, the ITU WTS Grand Final, the Hy-Vee 5150 Elite Cup Championship, several Ironman and Ironman 70.3 races, and more. ROKA is based in Dallas, Texas with employees in California and Colorado.
