Dynamo Camp, a non-profit organization that for 14 years has offered free programs to children and young people with serious and chronic diseases, will be the Giro d’Italia Charity Partner for 2020.
Dynamo Camp’s mission is to ‘promote the right to happiness for children and to help find normality for their families.’ The partnership between the Corsa Rosa and Dynamo Camp is linked to the Giro d’Italia BiciScuola project. This aims to introduce the younger generation to the world and values of the Giro d’Italia, to the culture of cycling, and to the spirit of fair play and respect.
Dynamo Camp will also create ‘spot boxes’ (jingles) on the theme of the bicycle, which will be broadcast during the online awards ceremony as part of the Giro d’Italia’s BiciScuola project.
On each stage of the Giro d’Italia, Radio Dynamo will be present. Managing its event engagement remotely, the charity will involve children with serious illnesses to bring its recreational therapy to life. Via short radio programs, it will ‘put the children on the microphone to experience what it means being a presenter or a deejay, enabling them to enjoy an activity that they have hardly tried before, and gain confidence through doing it.’
Paolo Bellino, CEO and General Manager of RCS Sport, said “The Giro d’Italia is a world-class event and as such has a duty to spread important social messages. For us in the RCS Group, the protection of children’s rights, including the right to happiness is an essential value.
“The Giro d’Italia has always been attentive to younger people and develops initiatives that share their values, such as the BiciScuola project which, now in its 19th edition, aims to bring children closer to cycling and the Corsa Rosa, raising awareness of some issues including respect.
“We have found the same values in Dynamo Camp and we are very happy that they will support us during the Corsa Rosa in this new challenge to be achieved in such a particular year.”
“Thanks to RCS for choosing Dynamo Camp as a Charity Partner,” said Maria Serena Porcari, President of Dynamo Camp Onlus. “The Giro d’Italia represents our country and has a lot in common with Dynamo Camp, due to the challenge and confidence component that Dynamo activities have, and because, just as with this great sporting event, Dynamo is also on the move around the country to reach, in hospitals and foster homes, the children and young people who most need attention.”
The Onlus (Organizzazione non lucrativa di utilità sociale – a non-profit organisation) hosts children and teenagers in Limestre in the province of Pistoia, at Dynamo Camp. It offers free recreational therapy programs to children and young people aged 6 to 17, suffering from serious or chronic diseases, and to their families.
www.giroditalia.it
www.dynamocamp.org
