Brandwave, the sports marketing and PR firm, has been appointed as the UK public relations agency for Beeline, the smart navigation brand known for its devices for cyclists and motorcyclists.
Founded a decade ago, Beeline was established to simplify ride navigation, offering a user-friendly alternative to complex GPS devices. The brand’s current portfolio includes navigation tools and route planning apps for two-wheeled adventures, with a growing international community of users.
Brandwave’s remit will cover UK press office activity, targeting both consumer and B2B trade media. The agency will also support Beeline with creator and ambassador campaigns, brand collaborations, event activations and partnership opportunities.
“The intersection of sport and tech is driving some of the most exciting shifts in performance and participation today,” said Dan Macaulay, Founder of Brandwave.
“Beeline is a prime example of how smart innovation can elevate user experience and encourage more people to get out and ride, whether on a city commute or a remote trail.”
Beeline Co-Founder Mark Jenner said the Brandwave team “gets our spirit of discovery… and where we’re coming from. Their deep understanding of the sports and outdoor sectors, strong network of relevant contacts, and alignment with our values made them the perfect fit.”
The partnership seeks to mark a new chapter for Beeline in the UK market, as the brand aims to expand its footprint through refined positioning, collaborations, and creator engagement.
www.beeline.co
www.brandwavemarketing.com
