The Rock ‘n’ Roll Running Series has announced a multi-year partnership with CELSIUS, making it the Official Energy Drink Partner for all Rock ‘n’ Roll Running Series events in the USA.
The partnership will also see CELSIUS take on the title partner role for the CELSIUS Rock ‘n’ Roll Running Series Las Vegas in both 2026 and 2027.
Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group, which owns the Rock ‘n’ Roll Running Series, said “We’re excited to welcome CELSIUS to the Rock ‘n’ Roll Running Series family as the Official Energy Drink Partner.
“We know that CELSIUS’ commitment to energizing and inspiring active lifestyles perfectly aligns with our mission to create unforgettable race experiences.”
Matthew Sabia, Senior Vice President, Consumer Marketing and Activations at CELSIUS, added, “We’re excited to deepen our connection with the running community through our partnership with the Rock ’n’ Roll Running Series.
“As the Official Energy Drink Partner, we’re continuing to bring ‘LIVE. FIT. GO’ to life – fuelling runners in their training and well beyond the finish line.”
Runners will be able to sample CELSIUS at the Health & Fitness Expo prior to each race, as well as at the Finish Line Festival once they cross the finish line.
The Rock ‘n’ Roll Running Series is known for combining live music and entertainment with running events across various distances, such as 5km, 10km, half marathon, and marathon. CELSIUS energy drinks contain zero sugar and Vitamins B and C.
www.runrocknroll.com
www.celsius.com
