UK-based endurance nutrition specialist XMiles has confirmed the launch of a new mobile app as it celebrates its 10-year anniversary. The app platform, designed for runners, cyclists, and triathletes, integrates personalised fuelling plans, account management, and an e-commerce interface.
Founded in 2015 by ultra-runner Anthony Clark, XMiles began as a mobile events trailer before expanding into an online retailer and physical store in Wimborne, Dorset. The new app represents a move toward supporting modern training habits through mobile-first technology.
Key features of the XMiles app include the ability to build and save personalised fuelling plans for race days and training blocks. Users can also access the brand’s ‘Mix and Match’ system, which allows athletes to combine individual products from over 110 brands while retaining volume discounts.
To mark the launch and the company’s decade in business, XMiles is holding a giveaway throughout December 2025. Every order placed via the app during the month will enter a customer into a draw to win a year’s worth of nutrition valued at £1,000.
Additionally, the company is offering launch gifts for early adopters. The first 50 app orders will receive a free Tailwind Nutrition soft flask worth £15.95, while the first 200 orders will include a free PILLAR Performance taster pack.
Anthony Clark, Founder and Chief Executive of XMiles said “Our goal has always been to help athletes fuel smarter. The XMiles app brings everything into one place and makes it easier than ever for people to plan ahead, shop efficiently and stay connected with the products they trust. Launching it as we celebrate 10 years feels incredibly special.”
The app is available for free on both iOS and Android platforms. The giveaway and launch offers are currently open to UK-based customers.
