Running Industry Alliance (RIA) has announced the evolution of the Women’s MultiSport Action Group (WMAG), a member-led platform designed to champion women across the running and triathlon business sectors.
First launched at The Running Conference in December 2024, WMAG has transitioned from a support network into a structured working group within the RIA and Triathlon Industry Alliance (TIA) ecosystem. The group serves as a forum for industry collaboration, aiming to amplify women’s voices and create pathways for professional leadership and influence.
RIA is a trade organisation that supports the running industry through business-to-business networking, research, and advocacy. Its counterpart, TIA, provides a similar collective voice for the triathlon sector in the UK & Ireland and beyond.
According to RIA, WMAG’s core purpose is to elevate visibility and representation for women in leadership, operations, creative, commercial, and strategic roles. The group aims to ensure women’s voices are heard regarding industry standards, product development, and best practice.
The aims of the group include improving inclusion at every level of the multi-sport industry and creating clearer pathways for career progression. This includes specific support for mothers and women balancing family commitments with professional growth.
WMAG also intends to identify and remove barriers to participation while strengthening safeguarding measures for women at events and within the industry.
Participation in WMAG is open to individuals from RIA and TIA member organisations who are committed to advancing women’s development in the multi-sport business landscape. Applicants must have an endorsement from their member organisation to join the group.
The leadership and founding group members include:
- Rebecca Richardson – CEO and Co-Founder of Running Industry Alliance
- Lucy Greenhalgh – ASICS, RIA Advisory Board Champion
- Kate Allan – Compete PR, TIA Advisory Board Champion
- Helen Webster – Kelsey Media, TIA Advisory Board Champion
- Kayleigh Howard – Sport In Mind, WMAG Lead
- Sophie Power – SheRACES, WMAG Lead
- Melanie Berry – Women’s Sport Store, WMAG Lead
- Katie Evennett – Pro:Direct Running
- Michelle Castro – SCOTT Sports
- Penny Welch – Threshold Sports
- Alice Peyredieu – The Great Run Company
- Nicola Fitzmaurice – Revive Active
- Bianca Fernandez-Clark – Women In Tri UK
- Louise Clark – Howden
- Hannah Sprake – Sporting Insights
- Lia Hamilton – THE•TEAM
- Amber Aitken – Ultra Challenge
- Rosie Hislop – Find A Race
- Susie Roberts – Nice Work
The group brings together professionals from diverse sectors to ensure a broad range of experience. RIA stated that these members share a unified commitment to advancing women’s careers and confidence across the multi-sport economy.
www.runningindustryalliance.com
www.triathlonindustryalliance.com
