Find A Race, the event marketing and race calendar platform, has published its annual trends report for the 2025 season. The report analyses data from 5.5 million runners who used the platform to discover events during the year, alongside wider market insights to assess the evolving racing landscape.
Whilst not covering the market in its entirety, by working with hundreds of race organisers across the UK, the findarace.com platform provides a useful perspective on the mass participation events market. The 2025 Trends Report shares takeaways for race organisers of all sizes, covering areas such as interest in racing, popular race types, pricing, and booking lead times.
The report includes a breakdown of entrant demographics, noting growth across specific age groups and genders. According to the company, the data confirms a strong interest from a younger audience, with significant growth recorded in the 18–24-year-old category.
On the subject of entry fees, the trends report examines average pricing for distances such as 5K through to marathon, while reporting on how price increases have impacted runner demand.
Jacob Hibberd, Co-founder at Find A Race, said “Overall, our data from 2025 shows the mass participation market in a very strong position. The opportunity is as big as ever to grow events and capitalise on the new wave of casual runners as they make the move to racing.”
Find A Race describes itself as a marketplace for mass participation sports events, aimed at making race marketing affordable for organisers. The platform functions as a listing site and booking hub for various endurance challenges.
The full report was published on February 4, 2026, and can be accessed on the company’s website.
