FTP Endurance Fuel, an Aberdeen, UK-based sports nutrition brand that started trading in August 2025, is moving from online sales into specialist run and bike shops, after a Runner’s World award, a string of independent reviews and the signing of its first UK sales agents.
The business was started by Rob Lawrie, a chartered engineer, GB age-group triathlete and IRONMAN finisher who still works full time in the energy sector in Scotland and runs FTP in the evenings and at weekends, with no outside investment.
The idea came from his own racing. Lawrie wanted a way to fuel long sessions that didn’t mean carrying a pocket full of single-use gel sachets and bringing the empty wrappers home, or dropping them on the trail. His answer was the Energy Pastille: a chewable fuel bought by the kilo, carried in a reusable pouch and eaten a piece at a time.
Tart Cherry and Mixed Fruit flavours came first, followed by Power Fluids drink mix and electrolyte tablets, with a caffeinated gel, Extra Life, launching in November.
Less than six months after launch, FTP’s Energy Pastilles were awarded Best Energy Chew in the Runner’s World Sports Nutrition Awards 2026.
“You’re a one-man band in the north-east of Scotland and you’re on a list next to companies with marketing departments bigger than your entire business,” said Lawrie. “That was the moment it stopped feeling like a hobby.”
Independent coverage has followed. Last month Run Weekly called FTP’s Power Endurance System one of the most enjoyable fuelling systems its tester had used, and Athletics Weekly featured the range in its October nutrition round-up.
FTP sells direct through its own website and on Amazon UK, and has been stocked by online retailer XMiles for a year. It is now building a network of independent stockists, including Total Endurance Cycles in Aberdeen. Meanwhile, two sales agents joined in October to take the brand to shops across the UK.
“Independents are where this product makes sense,” Lawrie said. “A pastille is something a shop can actually hand to a customer. Nobody is tearing open a gel at the counter. We want stockists to be able to sample it, sell it, and make a proper margin on it.”
FTP will exhibit for the first time at the National Running Show at the NEC, Birmingham, on January 30-31, 2027, on stand K11. Before that, Lawrie is putting the product to his own test. On November 29, 2026 he runs the Florence Marathon aiming to break three hours, fuelled only on FTP.
“If I can’t fuel a sub-three on it, why would I expect anyone else to trust it?” he said. “It’s the most honest product test I can think of. And if it goes wrong, it goes wrong in public.”
