Event organiser The McCourt Foundation has entered into a multi-year sponsorship agreement with San Diego-based retailer Road Runner Sports, naming the company as the Official Sports Retailer for its Los Angeles event portfolio.
Under the deal, Road Runner Sports will support the ASICS Los Angeles Marathon scheduled for March 7, 2027, as well as the Rose Bowl Half Marathon & 5K, and the Santa Monica Classic – the three events comprising the annual Conquer LA Challenge.
The partnership covers both participant training and race-day activations. Road Runner Sports will host official training sessions for the LA Road Runners, the marathon’s dedicated in-person training programme. During the ASICS Los Angeles Marathon weekend, the retailer will operate an interactive retail activation at the two-day Lifestyle Expo at Dodger Stadium, alongside pre- and post-race pop-up store activations across its local brick-and-mortar locations in the Los Angeles area.
Karen O’Connell, Head of Sponsorship at The McCourt Foundation, said “It’s important to The McCourt Foundation to partner with local Southern California brands whenever possible. It brings an authentic local experience to participants in our globally recognized events. Road Runner Sports shares our deep commitment to the running community, health, and wellness. Their expertise and local presence make them the perfect fit to support our runners through every step of their journey, from their first training run to crossing the finish line.”
Mike Gotfredson Jr, President of Road Runner Sports, said “Road Runner Sports has been part of the Southern California running community since 1983, so being part of these iconic LA races means a lot to us. The best part of running has always been the people. We’re excited to bring our expertise, our stores, and our love for this community to runners from their first training run all the way to the finish line.”
Established in 1983, Road Runner Sports operates more than 50 running specialty retail stores across the United States alongside its e-commerce platform. The McCourt Foundation is a 501(c)(3) organisation that organises mass-participation endurance events to generate funding for neurological research and non-profit charity partners, having raised over US$81 million through its event charity programmes.
www.lamarathon.com
www.mccourtfoundation.org
www.roadrunnersports.com
