GiveWheel to sponsor Triathlon Industry Conference for second year

March 26, 2026

Triathlon Industry Alliance (TIA) has announced that GiveWheel will support the Triathlon Industry Conference for a second consecutive year. The event, scheduled for December 7, 2026, will be delivered as Triathlon Industry Conference powered by GiveWheel.

The conference brings together leaders from across events, brands, retailers, and governing bodies within the endurance sports sector. Based at Loughborough University, UK, the 2026 edition (TIC26) provides a platform for business-to-business discussion, industry insights, and networking.

GiveWheel is a fundraising platform that helps partners manage charitable contributions. In addition to the conference sponsorship, the company recently launched the 10x Challenge, a £50,000 funding programme designed to support high-impact fundraising initiatives in the UK. The programme aims to turn every £1 of grant funding into at least £10 for charity, with applications open until April 30, 2026.

Rebecca Richardson, CEO of Running Industry Alliance, said “We’re delighted that GiveWheel is continuing its support of Triathlon Industry Conference for a second year. Partnerships like this are incredibly important as we continue to build a stronger and more connected triathlon industry.”

Richardson added that TIC26 is about bringing the sector together to share ideas and help shape the future of the sport.

Oliver Daniel and Charlie Hart, Co-Founders of GiveWheel, added “The triathlon community is built on passion, participation and purpose, and TIC26 provides a valuable opportunity for the industry to meet in person, share experiences, collaborate and look at the future together.”

The Triathlon Industry Alliance (TIA) is a trade body that represents the various organisations and businesses operating within the triathlon market in the UK and beyond. It works to promote the growth of the sport through collaboration between all stakeholders including event organisers, equipment manufacturers, and service providers.

www.triathlonindustryalliance.com/triathlon-industry-conference
www.givewheel.com