IRONMAN and Precision Fuel & Hydration (PF&H) has announced an expanded multi-year agreement that sees the nutrition brand become the title partner of the 2026, 2027, and 2028 IRONMAN 70.3 World Championship triathlons.
The deal builds on the brand’s existing role as the global hydration partner for all IRONMAN and IRONMAN 70.3 events. The expanded title partnership follows the 2025 IRONMAN 70.3 World Championship in Marbella, Spain, where PF&H served as the title sponsor and provided on-course electrolyte support.
In 2026, PF&H is executing a campaign to celebrate the 1980s as a formative decade for the sport of triathlon. This initiative commences this month at the Athlete Brewing IRONMAN 70.3 Oceanside triathlon in Oceanside, CA, featuring 1980s triathlon memorabilia at the event expo. The theme will continue throughout the year, culminating at the IRONMAN 70.3 World Championship in Nice, France, and the IRONMAN World Championship in Kona, HI.
The IRONMAN 70.3 World Championship is a premier middle-distance race in the triathlon calendar, typically hosting more than 6,000 athletes across two days of racing. This year’s championship event is scheduled for September 12–13, 2025, in Nice, France.
Jonny Tye, CEO of Precision Fuel & Hydration, said “We’re absolutely delighted to be expanding our partnership with IRONMAN once again. Marbella was one of the highlights of last year for us, and we’re excited for Nice and the IRONMAN 70.3 World Championships in the years to come.”
As title partner, PF&H will provide its PH 1000 electrolyte drink at on-course aid stations, alongside fuelling options from Maurten. Athletes also have access to the PF&H brand’s free online planner for personalised hydration insights and sweat test recommendations.
Yanni Andreopoulos, Executive Vice President of Global Partnerships at The IRONMAN Group, said “Elevating PF&H to title partner of the next three IRONMAN 70.3 World Championship events reflects the impact they’ve already made and the value they bring to our athletes. Together, we’ll deliver an even more informed, consistent and world-class experience on the sport’s biggest stage.”
Precision Fuel & Hydration is based in Christchurch, UK, and specialises in sweat testing and scientifically formulated hydration products. In addition to its international IRONMAN and IRONMAN 70.3 series, The IRONMAN Group is a leading operator of mass participation sports, with a portfolio that includes the UTMB World Series and the Rock ‘n’ Roll Running Series.
www.ironman.com
www.precisionfuelandhydration.com
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