Power of 10, the UK’s national results and rankings platform for athletics and endurance sport, has announced a new partnership with sports nutrition retailer XMiles. The endurance nutrition specialist joins as the platform’s Official Nutrition Partner following the recent relaunch of the Power of 10 website.
The collaboration marks the second commercial partnership for the platform since its latest 2026 update. In March, Pro:Direct Running was confirmed as the platform’s Official Retail Partner.
Newly announced sponsor XMiles is an independent, UK–based endurance nutrition retailer supporting over 140,000 athletes with a range of fuel, hydration, and recovery products from more than 100 brands.
The latest partnership aims to bridge the gap between training, racing, and fuelling strategies. Power of 10 and XMiles will work together to improve how athletes at all levels access and understand nutrition through the integration of education–focused content and tools alongside performance data.
Darren Bennett, CEO at Power of 10, said “We are delighted to partner with XMiles, a family-owned independent endurance nutrition retailer. This collaboration represents a shared commitment to empowering athletes at every level with the tools, knowledge, and high-quality products they need to perform at their best. By joining forces, we’re enhancing the support we offer our community – fuelling performance, recovery, and overall well-being.”
Anthony Clark, Founder at XMiles, added “At XMiles, we’ve always believed that better fuelling leads to better performance, but also a better overall experience in the sport. Partnering with Power of 10 allows us to meet athletes where they already are, connecting their training and results with simple, accessible nutrition support that helps them get more out of every session and race.”
The initiative is designed to support runners holistically by combining trusted rankings with practical nutrition provision. Power of 10 notes that it remains committed to providing free and accessible services to the UK athletics community, including track and field, road running, and cross country.
Power of 10 is a national database for athletics in the United Kingdom, providing comprehensive athlete profiles and performance data. XMiles was founded by runners to provide tailored nutrition solutions and expert guidance to the endurance community.
www.britishathletics.org.uk
www.xmiles.co.uk
