Strava, the fitness tracking platform that now boasts over 200 million users in more than 185 countries, has announced a strategic partnership with Samsung Electronics.
Unveiled at Samsung Galaxy Unpacked, the deal will see the Strava app pre-installed on upcoming Galaxy Watches globally, starting with the Galaxy Watch9 and Galaxy Watch Ultra2.
The partnership includes a 60-day free Strava subscription for buyers of the Galaxy Watch9 and Galaxy Watch Ultra2, providing access to the platform’s paid features upon device setup.
In addition, Strava will be natively integrated into Samsung Health. This integration will bring Strava Routes directly to the Samsung ecosystem later this year, offering on-wrist navigation tools for users. The feature rollout is scheduled to begin globally over the coming months.
Michael Martin, Chief Executive Officer at Strava, said “The Samsung Galaxy Watches are increasingly popular with the Strava community. We want Strava to be there the moment someone decides to get moving, so that athletes can capture all aspects of their active lives.
“Pre-loading Strava on the Galaxy Watch9 and Galaxy Watch Ultra2, while also making Routes work natively through Samsung Health, means the best version of Strava is available from the first time someone puts the watch on their wrist. This upgrade is the first of many improvements Strava and Samsung users can expect in the near future.”
Alongside the hardware integration, Strava has introduced several platform updates designed to evolve how athletes track, understand, and share movement across training data, trail navigation, and community engagement.
For training analysis, Strava has expanded its integration capabilities with third-party training platforms. Workouts logged via running training application Runna now appear directly within Strava Activity Details, displaying complete sessions from warm-up to cooldown.
Strava has also introduced an artificial intelligence integration with Claude. Here, users can connect their Strava accounts to the AI assistant to query historical training data, allowing athletes to ask questions such as ‘How did this month compare to last year?’ or analyze how cross-training impacts running performance.
For event discovery and navigation, the updated Events tab consolidates local club meetups alongside global running races, streamlining how users find upcoming events.
Community features have also been updated through the addition of Club Messaging. The feature provides dedicated communication channels within clubs to share routes, photos, updates, and polls. Additionally, Strava has introduced Activity Replays, which replaces static map snapshots with animated route playback to show workout trajectories from start to finish.
For gym and resistance training, strength application Befit has joined Strava’s list of connected partners, enabling direct workout syncing. New editing tools allow users to add multiple exercises simultaneously and customize display parameters, such as targeted muscle maps and total weight lifted.
The platform features are available immediately on the latest version of the Strava app.
www.strava.com
www.samsung.com
