ATHLOS London reportedly reached 7.3 million viewers across its broadcast and streaming partners on September 25, 2026, marking the largest audience in the competition’s history during its first event held outside the US.
A sold-out crowd at StoneX Stadium in London watched 40 female athletes compete across seven events, producing three ATHLOS meeting records and one national record. The event distributed US$1,057,000 in prize money, with each champion earning US$65,000 and a bespoke Tiffany & Co crown.
British Olympic champion Keely Hodgkinson won the 800m in a meeting-record time of 1:56.40. Competing in front of a home crowd, Hodgkinson debuted a full-length hooded speed suit during the race.
Keely Hodgkinson said “It’s a mixture of fashion, speed and science all coming together. I’m honoured they let me put this on show. It’s something I’ll remember forever.”
ATHLOS athlete-owners and Olympians Sha’Carri Richardson and Gabby Thomas won their respective events, with Richardson winning the 100m in a meeting-record 10.80 and Thomas winning the 200m in 22.13. Marileidy Paulino won the 400m in a meeting-record 48.73, while Henriette Jæger set a Norwegian national record of 48.78 in second place. Other champions included Klaudia Kazimierska in the Mile, Alaysha Johnson in the 100m hurdles, and Alyssa Jones in the long jump.
Kayla Green, Acting President at ATHLOS, said “London showed exactly what is possible when the world’s best athletes are given the investment, visibility and a platform created just for them. We saw a sold-out stadium, exceptional performances and an audience of 7.3 million viewers watching around the world. This was ATHLOS’s first event outside the United States, but the response proved that the appetite for women’s track and field is truly international.”
In the UK, the event was broadcast live across BBC Red Button, BBC iPlayer, and BBC Sport. International distribution included ION, Bounce, Eurovision, W-Sport, ESPN, X, and YouTube. The event also generated 31.2 million social views and 48.4 million social impressions.
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