New event series XENOM, billed as ‘the Decathlon of Fitness’, has announced a 20% discount on competition entry for athletes training at CrossFit affiliates.
As part of a licensed partnership with CrossFit, the initiative aims to support CrossFit’s international affiliate community ahead of upcoming competitions in Dallas, TX, and London.
The discount is designed to make it easier for affiliate members to participate in XENOM’s standardised 10-event format. Tickets for the Dallas event, taking place on June 27–28, 2026, are currently available, while tickets for the London competition on August 29–30, 2026, are scheduled to go on sale next week.
XENOM is positioned as a stadium-scale competition held over two days. It consists of 10 events that measure ‘total human performance’ using a points-based index, intended to create a repeatable benchmark for athletes.
Members can access the 20% discount through their local CrossFit affiliate. These locations will distribute unique registration codes provided by XENOM.
Keith Barlow, Founder and CEO of XENOM, said “CrossFit affiliates are the foundation of this sport. They are where athletes develop the capacity, discipline, and skill set that XENOM is designed to test. This initiative is about recognising that contribution and making it easier for affiliate athletes to step into a world-class competitive environment.”
The company notes that the partnership reflects a commitment to building pathways between training environments and elite competition. By supporting athletes from grassroots development through to international events, it aims to provide everyday athletes with the opportunity to compete in large-scale arenas.
XENOM’s pathway sees it operating as a season-based sporting framework, hosting events in venues internationally to provide a platform for athletic progression. Its fixed event structure and Elite Performance Index measure capacity across strength, endurance, and technical disciplines.
Athletes training at CrossFit affiliates develop foundational strength and conditioning that aligns with the requirements of the 10-event XENOM structure. This latest move follows the event company’s efforts to integrate more closely with established training communities.
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