Event registration and technology provider RunSignup has released its semi-annual US Race Registration Market Analysis Report. Based on a sample of endurance sport events, RunSignup’s latest report examines the current state of the endurance industry, highlighting key trends, competitive shifts, and projections for the year ahead.
RunSignup has claimed to have surpassed 50% market share in the US registration endurance industry with the company’s participation and revenue continuing to grow.
The tech platform notes that… ‘The endurance industry experienced significant growth in 2024, with participation increasing by 8% and race revenue growing by 12%. The momentum has carried into 2025, with early indicators showing a 4% increase in participation and a 6% rise in revenue.
‘The continued expansion of race events, combined with low customer churn and strong race adoption, sets the stage for another record-breaking year.’
In its latest market report, RunSignup adds that it has… ‘reached a significant milestone, now processing more than half of all US race registrations. A steady influx of new races, combined with high retention rates, underscores RunSignup’s position as the go-to platform for endurance events of all sizes.’
“Our success is rooted in our commitment to race organizers, timers, participants, and the endurance community,” said Bob Bickel, Founder and CEO of RunSignup.
“By continuously enhancing our platform with innovative technology, we provide events with the tools they need to grow and succeed. As the industry evolves, our focus remains on delivering the most innovative and cost-effective solutions.”
RunSignup’s latest market report details how some vendors have narrowed their focus to niche markets, while others have reduced operations or implemented strategic pricing adjustments. It notes that the industry has also witnessed the departure of a major player, Enmotive, resulting in a migration of events to established registration platforms. RunSignup adds that it is absorbing the majority of these transitioning events.
RunSignup has declared 2025 as the ‘Year of AI,’ focusing on enhanced development efficiency, AI-powered customer support tools, and expanded capabilities for race organizers.
The company points out that it is applying a comprehensive approach to integrating AI into all areas, including backend development of technology products for increased efficiency, intelligent customer service, and advanced event management tools.
“Our commitment to innovation and early adoption of AI allows us to rapidly enhance our platform and create substantial efficiencies for our organization,” continued Bickel.
“We firmly believe that technology, especially AI, can revolutionize the endurance community, bring new innovation and efficiency to the industry, and streamline event management for race organizers and timers.”
RunSignup’s latest full market insight report can be viewed online.
