AI-powered training and coaching platform Vekta has announced the appointment of Chris Froome as Chief Innovation Officer. According to the company, the hands-on role will see the four-time Tour de France winner directly involved in product and brand development as Vekta sets its sights on becoming an advanced, athlete-centred performance platform in endurance sport.
Based in Paris, France, Vekta is a platform designed for both athletes and coaches. It combines sports science with real-time AI insights to provide a view of training, recovery, and readiness by unifying data from wearables, sensors, and fitness apps.
In this newly created role, Chris Froome will work across product innovation, performance modelling, feature development, and long-term platform strategy. The company aims to ensure that data-driven insights reflect how performance is actually experienced by athletes.
Chris Froome will be an active member of the Vekta leadership team and will lead the newly established Vekta Athlete Advisory Board. This body was created to ensure the platform’s long-term development is shaped directly by the real-world experience of world-class athletes.
Having spent almost two decades at the top of professional cycling, Chris Froome brings a perspective on what athletes need from performance tools. Chris Froome said “I’ve spent my career inside some of the most advanced performance environments in sport, and I’ve seen both the strengths and limitations of existing tools.
“What drew me to Vekta is the team’s ambition to build something that genuinely reflects how athletes train, race and adapt over time. For me, this is about rolling up my sleeves and helping build what comes next in performance, and I’m very excited to get stuck in.”
As Chair of the Vekta Athlete Advisory Board, Chris Froome will lead a group of elite athletes – including Eddie Dunbar and Valentin Madouas. The board is expected to expand over time to ensure athlete insight remains central to product development and long-term strategic decision-making.
Froome added “Athletes generate huge amounts of data, but without context it can quickly lose meaning. My focus with Vekta is on making sure performance insights are grounded in reality – how decisions feel day to day, how fatigue accumulates, and how athletes actually adapt over seasons, not just sessions. That athlete-first thinking is what will allow the platform to make a real difference.”
The platform includes features such as automatic training zones, Critical Power modelling, proprietary performance metrics, and natural language planning tools. It currently works with WorldTour teams and leading performance experts to deliver its ecosystem.
Paul-Antoine Girard, Co-founder and CEO at Vekta, said “Chris has spent his entire career at the very sharp end of elite performance. His insight goes far beyond numbers – it’s about understanding how data, decision-making and human experience intersect under pressure. Welcoming Chris as both an investor and Chief Innovation Officer is a defining moment for Vekta, and his leadership will help shape the next generation of performance tools across endurance sport.”
Chris Froome is one of the most successful riders in cycling history, with four Tour de France victories (2013, 2015, 2016, and 2017) along with overall wins at the Giro d’Italia and the Vuelta a España. Known for an analytical approach to training, his move into a leadership role at Vekta marks a shift towards shaping the future of sports performance as he looks beyond his racing career.
Vekta is available to athletes and coaches and offers a 14 day free trial, with subscriptions available after the trial period.
