Les Mills has been named the Official Group Training Program Partner for HYROX in a new international partnership. The collaboration aims to combine the community-building aspect of fitness racing, with group training for gym members globally.
The combined footprint of the two companies includes over 30,000 gym partners and 175,000 instructors and coaches worldwide.
Cologne-based HYROX is a fitness racing series featuring a format of eight 1km runs interspersed with eight functional workout stations. The brand has established itself as a key player in fitness racing and currently operates a global ecosystem of events and coaching programmes.
Les Mills, a specialist in group fitness, provides workout programmes to 23,000 gyms across 120 countries. Its workouts are developed alongside sports scientists and physiologists to ensure they are scalable for different performance levels.
The partnership will focus on programming, coach development, and event activations. It begins with the launch of two new group training programmes: CEREMONY HYROX and CEREMONY HYROX MAX. Based on an existing functional circuit format, these programmes are designed to support HYROX-specific training while maintaining the ‘music-led’ and community-focused approach characteristic of Les Mills.
Phillip Mills, Managing Director at Les Mills, said “I’m a strong believer in club-based sports for the community and membership engagement they create. I believe that fitness racing will be the biggest of them all, and I’m inspired to be involved with HYROX.”
The new programmes are available to fitness facilities as part of a package that includes HYROX affiliation and access to the HYROX365 platform. This is intended to help gym operators provide structured training for the growing number of athletes participating in fitness racing events.
Douglas Gremmen, Chief Growth Officer at HYROX, said “Partnering with a brand like Les Mills felt very natural to HYROX, given its well-established reputation and credibility within the global training community. At HYROX we’re excited to see the ways in which we will unlock its unique approach to developing scalable and repeatable workouts.”
Both organisations have roots in elite athletics. Christian Toetzke, a former decathlete, co-founded HYROX in 2017 with double Olympic Gold Medallist Moritz Furste. Les Mills was founded by a four-time Olympian and former national track and field coach for New Zealand.
www.hyrox.com
www.lesmills.com
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