The 29th edition of leading trade show Eurobike has reported the attendance of 18,770 trade visitors and 13,424 bike fans in Friedrichshafen, South Germany.
Klaus Wellmann, CEO at Messe Friedrichshafen said “With four days of high visitor numbers, Eurobike 2021 was a big success. Despite numerous challenges, we were positively surprised by the significant international presence.
“In sunny weather and a positive atmosphere, there was strong business drive, further underling the enormous potential for bicycles.”
A total of 630 exhibitors from 68 countries and 18,770 trade visitors reportedly attended the show, while 13,424 consumers attended the two Eurobike Festival Days as the show said farewell to Lake Constance in southern Germany.
The leading bike trade show is migrating with a new show concept for Frankfurt in 2022.
In her welcome address, German chancellor Angela Merkel described… ‘the happy instance, that it is the bicycle industry [with] one of the first international trade shows to take place again in Germany.’
She said, “After all, this industry has achieved higher sales growth and turnover during the pandemic and has been able to add considerably to its upward trend of recent years. This is a very positive development – especially for our inner cities and climate-friendly mobility.”
The show organisers pointed to the importance of face-to-face meetings at Eurobike. Diverse challenges, including supply chain issues in all parts of the value chain, train strikes in Germany and restricted international travel did not prevent visitors from making their way to Friedrichshafen.
“We were really pleased and surprised to see how many international visitors attended the show – far more than expected, especially from manufacturing,” said Head of Eurobike, Stefan Reisinger.
In addition to the DACH region comprising Austria, Germany and Switzerland, there were high numbers of visitors from Eastern Europe and Southern Europe. Furthermore, the show welcomed trade visitors from the United States, the Middle East and Asia.
“Despite the challenging conditions, the Eurobike team has once again staged an outstanding industry gathering and successful international trade show,” explains Burkhard Stork, Managing Director at German Bike Industry Association (ZIV).
“The ZIV member organisations spoke of high-quality, concentrated talks in a relaxed and pleasant atmosphere. In times like these especially, there is a lot to discuss and talk about. Above all though – the bicycle industry was finally able to meet up in a face-to-face setting again.
“As the last year for Eurobike at Lake Constance, a bridge has been built for the future of the show in Frankfurt. The time in Friedrichshafen was fantastic. We would like to thank the trade show organisers and the city of Friedrichshafen for these many excellent years.
“The importance of Eurobike for the unique development of the German and international bike business is something that cannot be stressed often enough. We’re delighted to continue the partnership at Eurobike 2022 in Frankfurt am Main.”
With a number of accompanying conferences, including the sold-out Bike Biz Revolution prior to the show, the Eurobike Academy, Travel Talk, and the fully-booked Start-Up Area, 36 Eurobike Award products and some 1,000 test bikes in the Demo Area, the Eurobike 2021 show’s supporting programme was impressive. One in five visitors reportedly took advantage of the test course to try out next season’s models.
The Eurobike Festival Days offered infotainment showcasing the latest bike trends on the Friday and Saturday and attracted 13,424 bike enthusiasts to Lake Constance. They saw impressive performances from international stars of the trial and BMX scene, enjoyed test ride opportunities, and gathered information about international bike tourism offers at Holiday on Bike.
“For two days, the industry celebrated bikes in style with all bike fans,” said Dirk Heidrich, Eurobike Show Director. “There was a very good response, and we were able to create positive energy to get more people on bikes.
“The Festival Days are very important to the industry and to us as well – which is why we intend to expand them in future.”
The new show concept for next year was released before Eurobike 2021. In 2022, the 30th edition of the trade show will take place from Wednesday, 13 July to Sunday 17 July in Frankfurt, Germany.
“This move represents a huge opportunity,” added Eurobike’s Stefan Reisinger. “In addition to established topics, there will be new themes and we look forward to widespread interest and further support for the new future direction.”
www.eurobike.com
www.eurobike-frankfurt.com
