Dating app SURF has announced the expansion of its partnership with global fitness racing series HYROX, becoming the official dating app partner of HYROX in the UK, Ireland, and Latin America.
The expansion builds on SURF’s existing role as the official dating app partner of HYROX Americas and Australia. According to SURF it provides fitness-minded singles with opportunities to connect through shared interests in training, endurance sports, and active lifestyles.
Rob Long, Chief Executive Officer at SURF, said “SURF is built around the idea that your personal interests and lifestyle matter when you’re dating. HYROX is a perfect example of that.
“We’ve seen people connect over training, competition and what it takes to be a HYROX athlete through our partnership in the US, and the Blind First Dates have really brought that to life. It’s proof that when you give people something real to connect over, dating feels a lot easier.”
As part of the expanded agreement, SURF will bring its ‘Blind First Dates’ activation to upcoming events, including the Rio de Janeiro race in November 2026 and the London ExCeL race in December 2026. The concept pairs selected single athletes who have not previously met to compete together as doubles partners during the race.
The activation has recorded over nine million views on social media and received more than 7,000 applications across previous events in New York, NY, and Miami, FL. Following previous activations, 90% of participating couples reported continued communication or subsequent dates within a week of their race.
Moritz Fürste, Co-Founder and Chief Marketing Officer at HYROX, said “The HYROX community is built on shared passion, and pushing your limits together, so expanding our partnership with SURF across the UK, Ireland, and Latin America allows our athletes to connect in a truly unique way.
“HYROX brings people together, both on and off the race floor. Seeing the reaction to SURF’s Blind First Dates in the US showed us just how powerful a shared love of fitness can be, and we’re excited to extend that to the rest of the world through expansion of this partnership.”
The upcoming HYROX calendar for the UK, Ireland, and Latin America includes:
- Sao Paulo, Brazil – October 17–18, 2026
- Birmingham, UK – October 27 – November 1, 2026
- Dublin, Ireland – November 11–15, 2026
- Rio de Janeiro, Brazil – November 21–22, 2026
- London ExCeL, UK – December 2–6, 2026
Founded in 2024, New York-based SURF features a grid-style interface allowing users to view available singles and filter profiles by specific fitness interests, including a dedicated HYROX affiliation tag. The platform aims to reduce time spent swiping by connecting users around shared lifestyle activities and live events.
HYROX, founded in Germany in 2017, organises fitness races globally featuring a standardized format of eight 1km runs alternated with eight functional workout stations. The series holds events across more than 30 countries and six continents for both elite and amateur competitors.
www.surfdating.com
www.hyrox.com
