Anfi Group, a holiday ownership operator in Gran Canaria, Spain, has announced a new commercial partnership with triathlon series organiser Challenge Family. The agreement marks a significant step forward for the Spanish organisation as it aims to become a leading international destination in sports tourism.
The collaboration is designed to leverage the training grounds of Gran Canaria, strengthening the destination’s presence within the international triathlon community.
Anfi Group operates five exclusive resorts on the island of Gran Canaria and employs more than 800 staff. The company welcomes more than 100,000 guests and members from across Europe each year.
Its recently launched sports division, Anfi Sports Academy, was created to meet the specific needs of athletes and their families through tailored services, specialised facilities, and year–round training conditions.
José Luis Trujillo, Managing Director of Anfi Group, emphasised the agreement with Challenge Family is “a strategic alliance to grow together and consolidate a long-term sports project.”
According to the company, the collaboration will strengthen its positioning as a premier destination for sports tourism. Trujillo highlighted that this alliance will significantly boost the brand’s international promotion.
José Luis Trujillo said “Our goal is to establish ANFI as a benchmark for triathlon, offering unique conditions for competition, training, and also for the enjoyment of triathletes together with their families.”
Trujillo further underlined the advantages that position the resort as a training and competition hub. These include its infrastructure, natural environment, and year–round climate.
These conditions have already attracted a growing number of elite and amateur athletes to the Canary Islands. In the past year alone, 600 athletes trained at the Anfi Sports Academy facility.
Among those who have chosen the resort as their training base are world–class athletes such as Olympic gold medallist Caleb Dressel, triathlon world champion Rico Bogen, and multiple world champion and Olympic medallist cyclist Filippo Ganna.
Challenge Family has been operating for over 20 years, managing more than 30 long and middle distance triathlons around the world. The series focuses on delivering event courses in iconic destinations for athletes of all ages and abilities.
Jort Vlam, CEO of Challenge Family, welcomed the partnership, highlighting the combination of a world–class training base and a family holiday destination. Vlam said “We are proud to join forces with ANFI, a destination that offers outstanding conditions for training, particularly for triathletes.
“Our world-class athlete experience extends far beyond race day itself and ANFI provides the ideal opportunity for athletes to train in exceptional surroundings, while also offering a perfect setting for a family holiday.”
Both José Luis Trujillo and Jort Vlam highlighted their shared ambition to continue to build the Anfi Challenge Mogán–Gran Canaria event. The middle distance triathlon race celebrated its 10th year at the resort this month, reinforcing its position on the international triathlon circuit as a European season opener for both professional and age group athletes.
The partnership also aligns with the holiday provider’s broader philosophy built on quality, personalised service, and sustainable development within its coastal setting. Through the collaboration, both organisations intend to enhance the event and training experience, drawing more international competitors to the region to experience the local terrain.
Athletes visiting the destination in Gran Canaria can access specific training packages structured for long distance endurance preparation. The initiative intends to leverage the enthusiasm for the sport for competitors, friends, family, and supporters alike.
Further developments regarding the race schedule and specific athlete accommodation packages are expected to be unveiled as the 2026 season progresses.
www.anfi.com
www.challengefamily.com
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