Premium cycling apparel brand MAAP has announced its entry into the eyewear market with the launch of its new range, Advanced_Optics.
The Melbourne, Australia-based company has developed four distinct silhouettes. According to MAAP, these are designed to balance technical optical performance with its progressive design aesthetic. The range features three performance-focused models alongside a dedicated lifestyle option.
Ian Elliott, CEO of MAAP, said “We obsess over the details – always have. Eyewear isn’t new to our world, it’s part of how we live and ride. That obsession over details and design is what drives us into new spaces. It sharpens everything. Advanced_Optics is that obsession finding its form with room to grow and evolve.”
The performance-focused on-bike models utilise lightweight TR90 frames matched with high-contrast polycarbonate lenses. Each technical silhouette is equipped with a protective offering featuring hydrophobic, oleophobic and anti-fog coatings, alongside 100% UV protection and TPE grips.
The individual model details across the performance and lifestyle lineup comprise:
- HALO is an aerodynamic, rimless frame featuring a sweeping curved lens to maximise peripheral visibility. It debuts in a ‘Galaxy’ colourway with space-inspired blue speckles, an interchangeable green TPE nose pad and grey TPE temple grips. Lens options include an interchangeable Silver Mirror lens (23% Visible Light Transmission / VLT) or a Yellow lens (79% VLT). It weighs 21.8g and has a recommended retail price of £200 / €220 / US$250.
- ORACLE is a minimalist, semi-rimless shield design optimised for an expansive field of view. It features a matte beige top frame paired with light green temple tips and an interchangeable dark blue TPE nose piece. Lens options include an interchangeable Dark Green lens (18% VLT) or a high-contrast Pink lens (57% VLT). It weighs 23.9g and has a recommended retail price of £185 / €205 / US$230.
- FUSE is a rugged, full-wrap frame designed for maximum security and coverage across varied conditions such as off-road paths. It features translucent, smoke-grey frames punctuated by vivid red geometric accent dots on the inner temples, paired with a fixed 15% VLT lens to manage shifting, dappled light. It weighs 23.3g and has a recommended retail price of £165 / €185 / US$210.
- GERSON is a lifestyle silhouette designed for post-ride recovery, travel and casual wear. The frame features modern geometric angles shaped from lightweight acetate in a marbled Green Tortoise colourway, alongside protective lenses offering 100% UV protection. It weighs 35.6g and has a recommended retail price of £145 / €160 / US$180.
The Advanced_Optics collection will go on sale on Tuesday July 7, 2026 at 11:00 AEST. The range will be available through the brand’s e-commerce platform, physical MAAP LaB concept stores and select retail partners worldwide.
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