The Professional Triathletes Organisation (PTO) has partnered with Alltricks as the Official E-commerce Partner for the inaugural French Riviera T100 Triathlon, scheduled for August 30-31, 2025, in Saint-Raphaël – Fréjus.
Alltricks, a leading European online retailer, specialises in cycling, running, trail, and triathlon gear. The company, based in France, offers a wide selection of products from over 900 brands. It serves more than 70 countries and features more than 100,000 products in its catalogue, positioning itself as a go-to platform for athletes of all levels.
In addition to its extensive e-commerce presence, Alltricks adds that it is dedicated to community engagement through events, partnerships, and ambassador programmes. Its mission is to empower athletes with expert-led experience both online and in-store, with a network of 10 retail locations across France.
For the French Riviera T100 Triathlon weekend, Alltricks will provide an on-site pop-up store offering a range of triathlon products. The company’s experienced mechanics will also offer bike maintenance and repair services during the event. Amateur participants will also have access to Alltricks’ shop in Antibes, located less than a 45-minute drive from the race venue.
Commenting on the partnership, Alltricks Co-CEO Nicolas Burger said “This collaboration strengthens our position as the go-to destination for the triathlon community in Europe, and we’re excited to support athletes at major triathlon events like the French Riviera T100.”
PTO CEO Sam Renouf added “We are thrilled to partner with Alltricks for the French Riviera T100 Triathlon. This partnership will help attract athletes to our T100 weekend, which features the 100km, Olympic, and Sprint distance triathlons.
“We are confident this event will build on the momentum following the Paris 2024 Olympics and create a memorable weekend of triathlon in France.”
The French Riviera T100’s 100km course will feature a sea swim off the Base Nature François Léotard in Fréjus, followed by an 80km bike course along the Corniche d’Or Road in Saint-Raphaël, offering views of the Estérel mountains and passing the picturesque Col du Testanier before returning via Saint-Aygulf.
The 2025 T100 Triathlon World Tour began in Singapore on April 5-6, 2025, with Kate Waugh (GBR) and Hayden Wilde (NZ) claiming victory in the heat and humidity. Singapore also saw 7,000 amateur participants across the 100km triathlon, two duathlon distances, and a 5km music run.
The next stop on the T100 tour will be in San Francisco on May 31, 2025, where PTO’s top 20 female and male triathletes will compete in the iconic Escape from Alcatraz Triathlon.
www.t100triathlon.com
www.alltricks.com
